Creative Lead / Fourth of July Sale / June 2023

Fourth of July Sale

I lead & worked on Burrow’s seasonal sale campaigns, including this one below. My goal was to make the sale messaging design treatment stand out visually. Using gradients in a specific way that made the text readable, play with the foreground and background, as well as give shadows and highlights to make the letters feel almost 3-dimensional. Using some of Burrow’s existing color palette, I created the gradient designs through Illustrator and guided and provided feedback to the rest of the designers on how they were created so that we could apply the same gradient treatment through other sale asset messaging.