Creative Lead / Black Friday Campaign / Nov. 2022

Burrow is known for their adaptable modular furniture that can expand / condense depending on the room. Taking the GT America font, I customized and extended/condensed parts of the letters to create that visual representation into the sale treatment. Working with the creative team, I lead the overall concept and design of the campaign, working with the rest of the creative team to direct guidance on additional elements like motion and making sure all the supporting design assets were cohesive during the sale period.