Creative Lead / Burrow Product Launches / 2019 - 2023
Over 25+ Category Furniture Launches
Thousands of products
At Burrow, I have worked on countless product launches, from several coffee tables, (Serif, Carta, Index, Kettle, Bento), new seating collections, (Range, Field, Union, Nomad Velvet, etc.) benches, bar carts, desks, chairs, bookcases, rugs, and even expanding new categories like bedroom, dining, and an outdoor collection. During the process I helped select, organize, guide retouching feedback, edit and finalize lifestyle photography, silo product photography, and helped with some smaller in-office photography (like new pillow launch photography, visuals for emails/social/site). I also designed launch assets like emails, social ads, etc.
Creative Lead / Burrow’s First Outdoor Launch / March 2023
Relay Outdoor Launch
I worked closely with the creative team to launch an outdoor product launch, where the Relay collection consisted of outdoor dining and seating sets. Working closely with the creative director and head of production, I helped choose lifestyle selects and add retouching notes for the outsourced retouching teams to work through. I guided and provided feedback to the designers on the team as they worked on digital launch assets and I storyboarded the launch videos using what video content and images we had from the launch.
T E A S E R L A U N C H P O S T
D I N I N G L A U N C H E M A I L ( C U S T O M E R S )
S E A T I N G L A U N C H E M A I L ( L E A D S )
GIFs used in the email:
S O C I A L M E D I A A S S E T S
Associate Creative Director: Cole Kennedy
Sr. Designer: Elizabeth Zalewski (myself)
Designers: Julia Aguam; Ben Guterl
Web Designer: Ricardo Ortiz
Head of Production: John McGregor
Glimpse of other designed assets for Product / Furniture Launches at Burrow:
N O M A D V E L V E T L A U N C H
GIF used in email:
S L E E P K I T L A U N C H
GIF used in email:
GIF used in email:
C A N O N S H E L V E S L A U N C H
GIF used in email:
P I L L O W S L A U N C H
B E D R O O M L A U N C H
P I L O T W F H D E S K L A U N C H
GIF used in email:
Creative Director: Andrew W. Kay
Associate Creative Director & Copy: Cole Kennedy
Sr. Designer: Elizabeth Zalewski (myself)