Creative Lead / The New Year Sale Campaign / Dec 2022 - Jan 2023

The New Year Sale

I lead & worked on Burrow’s seasonal sale campaigns, including this one below. To make the sale messaging more prominent, I created a memorable & legible lockup with the sale name, inspired by Art Deco for the golden line-work that I added in a starburst motion. It was important to make sure the elements worked well in both light/dark backgrounds. I also tweaked the GT America Type by adding a rise warp to give it a more classic look.

The sale logo worked well in big and smaller sizes & was versatile in both images and solid backgrounds.

Associate Creative Director & Copy: Cole Kennedy

Creative Lead: Elizabeth Zalewski (myself)

Designers: Julia Aguam, Ben Guterl