Creative Lead / Memorial Day Sale Campaign / May 2023
Memorial Day Sale (US) / Victoria Day Sale (CA)
I lead & worked on Burrow’s seasonal sale campaigns, including this one below. To make the sale messaging more prominent, I created a memorable & legible lockup with overlapping semi-translucent stickers that were used throughout several assets. It was important to make sure the elements worked well in both light/dark backgrounds.
Since Canada does not celebrate Memorial Day, the messaging changed to Victoria Day Sale for those location-specific site/email assets.
D E S K T O P H P
M O B I L E H P
E M A I L S & S O C I A L
D I R E C T M A I L
Art Direction / Design: Elizabeth Zalewski (myself)
Motion / Video Animation: Julia Aguam
Copy: Cole Kennedy